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Cultural routes of sport l Andalusia: the microphone poetry Bobby Deglané: A sports creator's evocation Jesús Castañón Rodríguez
In 2005, the centenary of Bobby Deglané's birth was held, he is one of the most outstanding figures of the Latin-American communication in the 20th century. This adventurous Chilean was an extrovert and talkative man, who played amateur boxing and, like so many people at this time, had to face the life blows in order not to yield when hopes grow weak and become dispirited. He was also an aviation and horseback riding lover and very keen on fighting the bull on horseback with the lance ("rejoneo" in Spanish), his life adventure was developed in a multiple play court till he became a master of the radio on the grand scale: Argentine, Brazil, Chile, Spain and the United States. Sports
in America He graduated in the university and became the number one in the radio school. He specialized as sports commentator to link his career to the Chilean radio station Radio Minería, also to link it to the Argentine Radio Rivadavia to tell boxing and American free-style wrestling transmission with a peculiar style which described blow by blow and finally to link this career to the radio station from Río de Janeiro (Brazil) to relate motor races. Sports
in Spain After the Civil War, his new labour appears, the one as creator of new written and radio press products. He fits new structures based on programming, production and broadcast thanks to ideas executed precisely by working groups. And for the new audience of sport, he promoted an audio and written journalistic style based on friendliness, kindness and proximity to look for the listener or reader's comfort and well-being. He combined the advertising promotion with the sports information, he vocalized "injecting" the phrase into the ear, he exalted the expressive intonation in the play narration and he encouraged the use of lexical Latin-American words against neologisms. That is, he shaped a popular style which broke with the still, political, cultural and literary gathering language which predominated between the wealthy owners of radio sets and the high cultural level of the press readers in that time. In written press, he took part in San Sebastián as an editor in the foundation of the "Marca" weekly magazine in 1938, together with Manuel Fernández-Cuesta (senior editor), César García Agosti (chief editor), Adolfo Pucheo, Máximo Ramos and Pedro Sardina. And he carried out information based on a dynamic graphic journalism and the memory of the great sports events till in 1939 competition started again. All this in an environment where the editorial staff was in a flat in San Sebastián and the printing was carried out in a house with painted papers for the wall, in Bilbao. In radio, he started the "Carrusel Deportivo" project for the Cadena Ser, the native of Alicante Gaspar Tato Cuming carried out as first senior editor of an editorial staff team made up of five people. Cuming was a writer, journalist, director of several radio stations in Colombia and Argentina and received the Ondas Award in 1957. And in his star programme "Cabalgata fin de semana", there were sports pages related to the pools presented by José Luis Pécker, with the current affairs, and the comments of Gil de la Vega "Gilera" in "Revista deportiva" or the humour of "Auténticas entrevistas falsas" Oberón created and Tip y Top played. The irony was a tool to attained total truth, read between the lines and discover the true reality that there may be after the appearances of institutions, people, situations and circumstances. Un
paseo por Sevilla The stroll along this pedestrian precinct evokes the pioneer's memory of the sports communication in America and Spain in the 20th century. Among orange trees, his constant emigration is always present, the creation of all kinds of sports products successfully, the discovery of new stars like Antolín García or José María García, the repercussions of his precise descriptive style and at full speed which are present in the José Mallorquí's sports novels and even his participation in the film "Campeones" ("Champions") together with the journalist Carlos Fuentes Peralba and the football stars Gorostiza, Quincoces and Ricardo Zamora.
Bibliographical
references
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In
Seville, city where the commentator's mother was born, Bobby Deglané
gives name to a street since 1984 in the Magdalena sector, near
Radio Sevilla. 
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